The Ruby Suns are yet another contemporary act that dabbles in synth-polished neo-psychadelia music. In a way, this band from New Zealand is like a refreshing substitute for those who feel Animal Collective has lost connection from their similar roots. Despite that, or possible because of that, The Ruby Suns have gained a great deal of hate after their breakthrough release Fight Softly hit the shelves in early 2010.
Fight Softly is the third full-length LP from The Ruby Suns, and their first to be put out by Sub-Pop (which just so happens to be my favorite record label). The first thing that is apparent is the amazing production. I know that it was made in the year 2010, but I still can't get over the wonderful production. Second thing that is apparent is that the next 45 minutes will be very, very interesting.
There is not much in the way of variety with this release. The songs don't range from 'this' to 'that', but they actually fixate on a certain sound. Some people might like this, I however think that it makes the album a little dull. The first time I heard it, I only knew "Mingus and Pike" and "Cinco" from the other songs, so it isn't the most memorable album. But I will say this; it is the textbook definition of a grower. Listening to it a couple years later, it does seem a lot more enjoyable. "Closet Astrologer", "Two Humans", and "Olympics on Pot" are all great tracks along with the other two I mentioned.
Fight Softly isn't a bad record. On the other hand, Fight Softly isn't a great record. It's an album that falls between those extremes perfectly. I'd recommend this album to anybody who likes new, strange, and creative music. But be warned; approach this record with an open mind.
1. Sun Lake Rinsed
2. Mingus and Pike
5. Closet Astrologer
6. Haunted House
7. How Kids Fail
8. Dusty Fruit
9. Two Humans
10. Olympics on Pot